Target group for "short-term accommodation"
Labour nomads on tour in the global village
„Tomorrow's individual will be an accelerated electronic nomad – on tour everywhere in the global village, but nowhere at home." What reads as a description of the status quo, must have sounded quite strange 30 years ago. The Canadian media researcher Marshall McLuhan already had a notion about the busy people of our times – be it in hotel lobbies or at airports, always busy with a mobile or laptop.
The permanent productivity, even in the transit spaces, is due to a growing extent of mobility and flexibility which is demanded by the global Information and knowledge society. That which is familiar to the American moving champions, has arrived in the wide world. Who wants to push his career has to be ready to relocate.
Even those who might not like this trend, won't really wish for the return of the industrialization. People's tight connection to gainful employment had led to inflexible systems which are now being faced by the great freedom. That this freedom contains chances and threats, is a fact that today's job nomads are aware of, many appreciate this very challenge.
One out of six citizens at an employable age already shares a mobile way of life due to her/his job. Such as: commuters, moving mobiles, weekend commuters, LAT (Living Apart together) or varimobiles (persons in jobs with a mobile character). Work-related mobility affects and will affect even more people in the future. The rates of growth among the commuters during the last years do imply that tendency. Job mobility is hence a societal trend, and there are many signs that this process not only will last, but that the number of work-related mobile employees will increase dramatically.
Everyone of us knows people travelling a lot for business or leaving for a new city due to a new job. The consultant who spends 6 months in Hamburg or the film crew member leaving for New York on a 3 month trip. And those employees leaving home for an unlimited job position. Following the statistics the latter won't spend more than 2 years before heading to a new destination.
Another sort of "migration" has a less pleasant motivation: separation or divorce. For people facing such a situation, the concept of serviced apartments offers a quick and easy solution.
That which unites these people is their search for an adequate short-term accommodation. "On tour in the global village" and still at home? That works. Serviced Apartments in the strongly growing segment „short-term accommodation“ offers job nomads a freedom that seems like made for this way of life. With their flexibility and the explicit alignment to business travellers they offer adequate living comfort with a real additional benefit.
